Cardela Coulson, Founder IWES and Caroline Hassett, Managing Director, MC Events are set to host the 4th edition of the International Women Entrepreneurs Show (IWES) at Crowne Plaza Hotel in Dubai under the patronage of the Private Office of H.H. Sheikh Ahmed Bin Faisal Al Qassimi. The two-day event held on October 19 and 20, 2021 with the theme ‘Together, we can rise and thrive,’ is curated to create a platform for women entrepreneurs to showcase their products and services, empower and equip them as they explore collaborative ways of partnerships through networking and celebrate their milestones. In addition to the esteemed chief guest, Salwa Abdul Aziz Zein, Chief Executive Officer of the Private Office of H.H. Sheikh Ahmed Bin Faisal Al Qassimi and the Guest of Honor Sheikha Jawaher Bint Khalifa, the Chairperson for the Sheikha Jawaher Al Khalifa Foundation for Youth Empowerment the event will witness the presence of Entrepreneurs, Women Empowerment Supporters, Consultants, Freelancers, Digital Marketing Gurus, Government officials, Free Zone Agencies, Mentors etc.

Chief Guest of Honor, H.E. Salwa Abdul Aziz Zein, an entrepreneur and CEO of the private office of H.H Sheikh Ahmed bin Faisal Al-Qassimi is a naturally resilient entrepreneur. She has successfully launched and managed several companies in Africa and GCC believes her success can be attributed to seizing the moments when opportunity knocks and not being deterred by setbacks one meets in the business world. “In my position as the first female CEO in the Royal Office, I am proud to be an advocate for aspiring women. I am thrilled to meet with like-minded women entrepreneurs and partake in discussions that are reshaping the market dynamics at the IWES.”

Sheikha Jawaher is an ambitious young woman and an inspiration to many. She challenged the obstacles to reach what she aspires to.  Currently she has established an institution to empower young inventors and innovators.

The 4th edition of the IWES is a testament to Cardela’s vision and commitment to empower and assist women to achieve their business goals and drive their economic potential by inspiring them to become supporters, innovators, and leaders in their community.

In anticipation of yet another successful event, Cardela Coulson, Founder IWES said, “In a post-pandemic era where businesses have seen tremendous instabilities, the IWES is a wonderful ecosystem created by women and for women to equip themselves with the right tools, knowledge and motivation to advance in the business world. Attendees will be provided with an opportunity to learn the fundamentals and seek advice from industry stalwarts as we continue to nourish and inspire their entrepreneurial minds.”

Commenting on the event, Caroline Hassett, Managing Director, MC Events said, “We are extremely delighted to host the 4^th edition of the IWES, this year.  We congratulate the efforts of the team to be able to deliver tangible results to women entrepreneurs by enhancing their skills and capabilities in key business areas.”

The two-day event is curated with enriching panel discussions, one-on-one interactions with women entrepreneurs who will see great value in showcasing their products and services, workshops, inspirational talks, networking and many other interactive activities. This year, IWES is expecting a footfall of around 500 delegates attending to take advantage of this leading and one-of-its-kind regional trade and networking event.

The event organizers have appointed Yardstick Marketing as its Media Partner to strategically generate media interest and create a buzz around the event highlighting the speaker experiences, knowledge sharing through workshops and other related platforms.