‘If you’re into something, you’re into books’, the slogan of Sharjah Book Authority (SBA)’s recently launched global cultural campaign, has made its way into the biggest malls across the Kingdom of Saudi Arabia (KSA), sending out a powerful universal message that whatever be it that triggers one’s interests or passions, there is a book out there to fuel their curiosity.

Titled ‘Into Books’, the campaign emphasises that the world of books is vast and meaningful, and people just need to make an effort to find the first one that they can connect with to be hooked to the written word for life.

As part of its biggest-ever global campaign, SBA is offering discounts of up to 50 percent on books through its collaboration with major e-commerce stores. To avail the discount, individuals must scan the QR Code found on advertisements or visit https://sba.gov.ae/intobooks