Nations Need To Strategically Use Media And Communications To Build On Their Soft Power Currency, Say Experts At IGCF 2019
Day two discussions at the eighth International Government Communication Forum (IGCF 2019) have stressed that the media needs to assume a transformational role and governments need to communicate more strategically to increase their ‘soft power’ currencies, which have emerged to play a key role in shaping and maintaining a nation’s international image. New Zealand Prime […]
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