Sony Middle East and Africa today announced an impressive addition to their full-frame mirrorless camera line-up, the α7R III (model ILCE-7RM3) at the second edition of the prestigious Xposure International Photography Festival that is underway at the Sharjah Expo Centre from 22-25 November 2017.

The company also unveiled new additions to its flagship cameras including the ultra-compact, robust and waterproof RX0 (model name: DSC-RX0) and the latest model from the RX10 line – the RX10IV (model name: DSC-RX10M4). A new addition to Sony’s expanding full-frame E-mount lenses was also announced at the event, the FE 24-105mm F4 G OSS Standard Zoom (model SEL24105G).