On the second day of the 13th International Government Communication Forum (IGCF 2024), organised by the Sharjah Government Media Bureau (SGMB) under the theme ‘Agile Governments… Innovative Communication’, two training sessions were conducted in collaboration with the Sharjah Press Club. The sessions focused on managing and preparing television programmes and exploring successful radio presentation techniques.

The sessions, led by Egyptian media expert Ahmed Fayek and Saudi media consultant Mansour Al-Qarni, were designed to equip participants with practical skills. They underscored the importance of producing innovative and diverse content for television and radio while upholding Arab identity, ethics, and traditions. Practical skills such as voice modulation, content management, and audience engagement were also highlighted.

Fayek discussed the creative role of media professionals, stressing the need to maintain national identity amid rapid technological advancements. He acknowledged the fierce competition between traditional television and modern digital platforms but affirmed that television remains vital due to its credibility and adherence to professional and ethical standards. He encouraged traditional media to evolve and create compelling content to attract younger audiences.

Fayek outlined the process of creating a successful TV programme, from concept to broadcast, focusing on essential skills such as voice modulation, pronunciation, and conducting interviews.

Al-Qarni, meanwhile, discussed the importance of mastering radio presentation, noting that clarity is key for distinguished broadcasters. He explained that both the idea and its delivery are crucial for creating engaging content. He also provided practical training on pronunciation, voice exercises, and breathing techniques, encouraging participants to practise continuously to refine their skills. Al-Qarni also emphasised the importance of voice control and breath management for successful radio presentations and podcast production.