Sharjah Media City (Shams) launched the inaugural “Team Shams Experience”, a pioneering mixed reality concept that is the first of its kind in the Middle East, to create a bridge between the virtual and physical realms. The launch event was held at Sharjah Golf and Shooting Club.

During the inaugural “Team Shams Experience”, thirty participants aged 14-16 practiced with virtual games before playing games under the guidance of sports and e-sports specialists. The event aimed to promote the core values of teamwork, tolerance, commitment, effort and determination.

Chairman of Sharjah Media City (Shams), H.E. Dr Khalid Omar Al Midfa said that Shams is always keen to launch projects of high moral value that benefit young people and promote positive thinking in line with deep-rooted ethical and social values.

Al Midfa emphasised that Shams supports innovative activities, explaining that the new project was carefully planned in light of the global spread of online gaming and addictions to virtual reality. He said that the best way to address this phenomenon in Arab communities was by investing in young people and raising awareness.

At the end of the event, Al Midfa and Director of (Shams), Shihab Al Hammadi, presented awards to the winners of the FIFA Tournament and Fortnite championship, rewarding all participants for their contributions. The experience had a clear and positive impact on the participants.