Applications for the newly launched initiative by Sharjah Entrepreneurship Centre (Sheraa), titled Access Sharjah, is now officially open. The platform will connect digital startups in book-related industries to relevant public and private entities in Sharjah, and across the United Arab Emirates, facilitating their entry into one of the fastest-developing markets in the MENA region.

Launching March 2020, the first edition of Access Sharjah will predominantly focus on the books and publishing sector of Sharjah, in order to support and celebrate the Emirate’s designated title of being the World Book Capital of 2019 (by UNESCO). Other editions to follow will have a different focus.

The new offering will ensure Sheraa connects digital startups in book-related industries to relevant public and private entities in Sharjah, and across the United Arab Emirates, facilitating their entry into one of the fastest-developing markets in the MENA region. Sheraa prepares startups to deliver value to the partnering organizations by incubating and accelerating them through its customized program.

Najla Al Midfa, CEO of Sheraa, said, “Sheraa’s Access Sharjah program provides digital startups in book-related industries with the opportunity to enter the Sharjah market and positively contribute to a growing sector. With a $100K prize and connections to key stakeholders, as well as additional benefits, we are excited to provide a landing pad for promising, innovative startups looking to scale.”

Entrepreneurs in the book and publishing industry are encouraged to apply to the first edition of Access Sharjah. Up to 10 startups will go through a one-month program focused on scaling and entering new markets. The program will offer participants a vast array of benefits including:

• Up to $100K in cash prizes for the top-performing startup, in addition to discounted perks during the program
• Access to a pool of skilled human capital from a world-class University City with over 30,000 students and 100+ degree programs, providing a critical mass of talent
• Connections to key stakeholders and potential clients such as Sharjah Book Authority, the Emirates Publishers’ Association, and more
• Media coverage with PR features through Sheraa’s dedicated agency
• Business set up support with access to rent-free coworking spaces and free licensing through Sheraa’s partnership with Sharjah Publishing City
• Personalized mentorship and coaching by Sheraa’s team of experts and network of global mentors

The application period for Access Sharjah is open until January 1st, 2020. For further details please visit: sheraa.ae/accesssharjah.