For years, classic cars were seen as relics of the past, cherished only by long-time collectors with deep mechanical knowledge and access to rare parts. That has changed. A new wave of young enthusiasts is rediscovering vintage cars, not only through garages or dealerships but also through Instagram, YouTube, and online forums.

Social media is redefining car culture

At the 2^nd edition of the Sharjah Classic Cars Festival, Fayyad Al Dosary, an avid car collector, stressed that online platforms have transformed interest in classic vehicles. “Social media has played a major role in reviving interest in vintage cars, bringing their unique charm back into the spotlight,” he said. “One of the main reasons young people today are drawn to modern cars is the influence of platforms like YouTube and social media. But new models’ rising prices and lack of distinctive character have led some to seek more unique alternatives.”

Online platforms have turned classic cars into a visual statement, attracting younger audiences drawn to their individuality. According to Al Dosary, modern cars have become too similar in design. “Unlike modern vehicles, classic cars have a distinct character that makes them stand out. In the past, each car had its own identity. Today, most look quite similar, which is why many young people searching for individuality are turning to classic cars.”

Online spaces are shaping how collectors learn

Mansour Al-Mannai believes online communities have changed how young collectors engage with the hobby. “There are two types of young people interested in classic cars. Some have enough experience to handle repairs by learning online or seeking help from friends who share their passion and knowledge. Others prefer to rely on specialised repair workshops, trusting the expertise of professionals.”

These conversations, once limited to small groups of collectors, now unfold in real-time across social media. Tutorials on YouTube show step-by-step restorations. Facebook groups provide instant feedback on mechanical issues. Online marketplaces allow collectors to track down rare parts with a few clicks.

The authenticity debate is more visible than ever

Digital platforms have also fueled a growing debate over authenticity. Some enthusiasts argue that classic cars should remain untouched, while others believe modifications are necessary to enhance performance and reliability. Ibrahim Shamsi believes that preserving originality is key. “A classic car holds greater value and authenticity in its original condition,” he said. “Preserving them without alterations is best unless necessary.” However, he acknowledges that younger enthusiasts have different preferences. “Some emphasise enhancing performance by upgrading the engine and drivetrain, while others prioritise aesthetic changes.”

Classic cars are turning into smart investments

Beyond passion, the accessibility of information online has also made classic car collecting more appealing as an investment. Ahmed Al Tamimi sees classic cars as both a passion and a lucrative investment. With a decade of experience, he notes rising demand, especially for vintage pickup trucks, which have secured a strong market position. “Classic cars represent a thriving investment sector,” he said. “Some rare models fetch over AED 100,000, depending on age, authenticity, and design.”

Bringing online passion to the real world

While online platforms have revived interest in classic cars, the Sharjah Classic Cars Festival, now in its second edition, transforms online discussions into real-world connections. Enthusiasts who engage in digital forums come together to exchange expertise, showcase restorations, and experience the craftsmanship of vintage cars firsthand. The festival cements Sharjah’s role as a hub for classic car culture, proving that passion for these timeless machines thrives in the real world beyond the screens.