Photography equipment manufacturers, dealers and industry leaders exhibiting at the sixth edition of Xposure International Photography Festival have hailed the region’s largest photography event as the perfect platform for doing brisk business, showcasing new trends and innovative products, and expanding networks in the region and beyond.

Akshay Talwar, Regional Manager of sales and marketing at Nikon Middle East, said Xposure 2022 has been the perfect opportunity to showcase the newly launched Nikon Z9, a professional-grade mirrorless camera that retails fromAED23,999 upwards.

“Since its arrival in the region in early December last year, Nikon Z9 has created quite a buzz in the industry. But the kind of traction it has received from the global fraternity at Xposure is simply unbelievable. This is the first public event where photographers and photography enthusiasts got a first-hand opportunity to closely check out its mirrorless body, and we have already received quite a few bookings,” he said.

ShajiShanmughan, who headsiBrandConnect – a company selling photography essentials – said he looked forward to participating at Xposure each year because of its reach amongst the “world’s best photographers”.

He said: “There is no other event that gives us the kind of exposure and reach, and that spells great for our business especially when we showcase something absolutely new.”

iBrandConnectis showcasing the AED 199 RevoRing Variable Adapter at Xposure for the first time this year. “The RevoRing allows you to attach one screw-in filter and apply it to multiple lenses without the need for step-up rings,” he explained.

Visitors at Xposure can look forward to viewing and buying much more than just cameras, photographic equipment and accessories. AsAju Chacko, a sales executive at Tenaui,a printing company that represents brands like Epson, says, “There is a huge interest in the new printing solutions we are displaying at Xposure this year. This is the place to showcase the latest printing solutions because top photographers demand high quality for their final output needs.”

At Xposure 2022, Tenauiis displaying the state-of-the-art Epson P7500, a brand new 24-inch inkjet model worth AED9,000 and the P9500, a 44-inch Pro12 inkjet with K3 technology valued at AED 18,500. “Doing business at Xposure is easy because visitors here know and understand what they are paying for,” he added.

Organised by the Sharjah Government Media Bureau (SGMB), Xposure is an eagerly awaited annual event in the calendar of professional photographers, photography enthusiasts, filmmakers, students, and educators from around the world. Xpsoure 2022 continues its run at Expo Centre Sharjah from 10am to 10pm until Tuesday, February 15.