The Expo Centre Sharjah and the Italian Industry and Commerce Office in the UAE discussed ways to develop bilateral cooperation, enhance the presence of Italian companies in the exhibitions hosted and organized by the center throughout the year, and scale up the participation of the Sharjah business community in the Italian exhibitions.

This came during the coordination meeting held recently at the Expo Center Sharjah between HE Saif Mohammed Al Midfa, CEO of the Expo Center Sharjah, and Mr. Mauro Marzocchi, Secretary-General of the Italian Industry and Commerce Office in the UAE.

The two sides discussed prospects for bilateral cooperation in the field of organizing joint events and providing services and benefits to investors and visitors to exhibitions from both countries. They also reviewed the most prominent challenges facing the exhibitions and conferences sector under the current circumstances and ways to confront them to serve the interests of all parties and contribute to the rebound of the exhibition sector.

Stressing the importance of enhancing joint cooperation and holding permanent partnerships in the exhibitions field, Saif Mohammed Al Midfa, pointed out that Italian products remain an important option for many consumers in the UAE.

Al Midfa noted that the Expo Centre, with its organizational and promotional capabilities, and with the support and sponsorship of the Sharjah Chamber of Commerce and Industry, can help Italian companies and exhibitors enhance their presence and expand their marketing map in the region through the important events hosted and organized by the Center.

For his part, Mauro Marzocchi lauded the experience and expertise of the UAE and Expo Center Sharjah in the exhibition industry, stressing the need to organize further meetings between the two sides, and exchanging delegations and mutual visits to enhance cooperation.

Marzocchi hailed the Expo Centre’s flagship organizational and technical practices which enable it to organize a huge number of specialized international exhibitions, most notably the

Watch & Jewellery Middle East Show (WJMES) and SteelFab Exhibition.