The inaugural day of the 13th Sharjah International Government Communication Forum (IGCF 2024), organised by the Sharjah Government Media Bureau, hosted an inspiring panel discussion in collaboration with the Rubu’ Qarn Foundation for Creating Future Leaders and Innovators. Titled ‘Children’s Content in Social Media,’ the session saw 15 children from the Sharjah Children’s Council discussing the impact of digital content on children in an age of rapid technological advancement. They also shared their views and concerns regarding the content they encounter daily on social media platforms.

Social media: A double-edged sword

The session was opened by Medya Saif Al Tunaiji, Chairperson of the Sharjah Children’s Council, along with Deputy Chairperson Hamid Saeed Al Zaabi. They raised several questions about the online content consumed daily by Emirati children. The participating children concluded that social media is a double-edged sword that can enhance a child’s awareness and introduce them to new worlds, but also instil values that go against Arab traditions and values.

The children unanimously agreed that authorities must take precautions by monitoring content aimed at children. They emphasised the need for high-quality home-grown media production that caters to children’s interests and surpasses the appeal of foreign content.

How is children’s content created?

During the session, Al Tunaiji posed the question, “How can we create engaging content for children?” The responses were insightful and inspiring. Some noted that bright colours, abundant animations, and catchy music were the most attractive aspects of content. Others highlighted the importance of simple, well-structured stories with relatable characters that quickly capture children’s attention. They also stressed the need for educational content that excites and engages children on social media platforms.

Technology: Its pros and cons

In the final part of the session, the children discussed with the Chairperson the role that modern technology, such as AI and VR, can play in the production of children’s content. They acknowledged the benefits of these technologies, such as exploration and learning through virtual reality games. However, they also raised concerns about the risks, particularly the exposure to inappropriate content, cyberbullying, privacy invasion, and digital addiction.

Participants proposed several remarkable solutions, including reducing screen time and especially avoiding devices at least three hours before bedtime, enforcing parental supervision, and participating in more direct social activities to lessen excessive digital engagement.