The Emirates Perfumes Forum, hosted by Expo Centre Sharjah yesterday (Saturday) as part of the Emirates Perfumes and Oud Exhibition’s second edition, introduced the latest innovations shaping the future of the perfume industry.

The exhibition is organised by the Centre with the support of the Sharjah Chamber of Commerce and Industry (SCCI). It takes place from October 4th to October 13th, 2024.

The forum recommended strengthening collaboration between local and global perfume manufacturers and producers through specialised events that serve as crucial platforms for key industry players to facilitate deals, form strategic partnerships, and share expertise and experiences.

The forum was attended by H.E.Abdallah Sultan Al Owais, Chairman of SCCI and Expo Centre Sharjah, and H.E Waleed Abdul Rahman Bukhatir, Second Vice Chairman of Sharjah Chamber, as well as several SCCI board members.

Also present was H.E Saif Mohammed Al Midfa, CEO of Expo Centre, alongside executives and representatives of the top perfume companies and brands, in addition to fragrance enthusiasts and industry professionals, entrepreneurs, and industrialists.

The forum featured two panel discussions, with participation of an elite group of world-renowned perfume experts and the master perfumers, including Toufik Jabban, Marc Daniel Heimgartner, and Nathalie Feisthauer.

The discussions centered on key topics such as the future trajectory of the fragrance industry, advanced techniques for perfume processing, storage, and manufacturing in line with high-quality standards. The sessions also highlighted the importance of innovation in aromatic blends and the art of seamlessly merging smoke, oils, and fragrance sprays to craft a distinct signature in the field.

Speaking on the occasion, H.E. Abdallah Sultan Al Owais stated that the Emirates Perfumes Forum plays a key role in promoting the fragrance industry, as it brings together renowned perfume experts from across the globe under one roof.

He noted that the forum served as a model platform for fostering growth and innovation within the perfume sector, offering an essential opportunity for industry professionals to exchange knowledge and experiences. This, in turn, contributes to the advancement of the perfume industry, an arena that combines promising economic potential with a cultural icon that is deeply rooted in the authentic heritage and traditions of the UAE and the Gulf region.

Al Owais pointed out that the forum added significant value to the “Emirates Perfume and Oud Exhibition”, reinforcing the event’s trajectory toward greater success.

With plans to host the exhibition twice a year, the initiative aims to expand commercial and marketing opportunities for exhibitors, while meeting the growing consumer demand and perfume enthusiasts’ expectation.

It also offers attendees a chance to explore the latest trends and products introduced by top-tier local, regional and international perfume brands, in addition to the exquisite oriental Arabian perfumes and the finest types of Oud.