The eagerly-awaited Zero 6 mall opens today in Sharjah, heralding the arrival of an exciting new concept in the local retail and leisure scene. Developed by Alef Group, a Sharjah-based, privately-owned provider of consumer lifestyle experiences, the upscale 37,000-square-metre venue gathers an exclusive range of premium dining, leisure and retail experiences together under one roof to create a complete entertainment destination.

The mall’s impressive 8-screen Cineplex opened three weeks ago and has proved extremely popular, with tickets selling out on a daily basis as film fans flock to enjoy the latest blockbuster movies. Developed by Cinema City, it boasts the largest IMAX screen in the UAE. The new cinema is just one of many exciting attractions in store at Zero 6.

Set to appeal to trend-setting modern consumers, Zero 6 takes its name from Sharjah’s telephone dialling code and incorporates sophisticated contemporary design. The landmark development is located within a five-kilometre radius of Sharjah University City, Sharjah International Airport, Dubai International Airport and high-end residential areas, providing convenient access for the local community and visitors to the emirate.

Zero 6 sets fresh standards for Sharjah’s retail landscape and represents the first in a new generation of lifestyle-orientated malls in the city. Sheikh Khalid Sultan Al Qasimi, Chairman of Alef Group, said “At Alef Group, we are dedicated to enriching people’s lives through ground-breaking design and world-class leisure facilities, inspired by global trends and local needs. We are delighted to host an unrivalled range of premium dining, leisure and retail experiences in one exciting development, which will strengthen Sharjah’s reputation as a leisure destination and serve as an attractive meeting place for the local community.”

Food lovers are spoiled for choice with a wide selection of popular dining concepts, several of which are coming to Sharjah for the first time. These include the acclaimed Italian family restaurant Sapori di Bice, organic eatery Burger Boutique. Visitors with a sweet tooth will find plenty to enjoy at Godiva, one of the world’s most sought-after chocolatiers. Those looking to savour meticulously crafted pastries and seasonal desserts can head to Angelina, a Parisian-inspired patisserie. IN addition to Wagamama, which inspired by fast-paced, Japanese ramen bars and a celebration of Asian food.

Zero 6 brings together a diverse mixture of entertainment, lifestyle and retail outlets to provide visitors with a truly world-class leisure experience. In addition to Cinema City, key brands at the mall include the renowned international supermarket chain Spinneys and Sharjah’s first Platinum branch of leading healthcare club Fitness First for ladies, which features an indoor swimming pool.