The General Secretariat of the Supreme Council for Family Affairs (SCFA) in Sharjah organized on Tuesday a webinar titled “strategic concepts and a balanced scorecard” with the aim of bringing together different views and insights to shape a strategic path that enhances efforts, exploits energies, and maps out the upcoming action plan.

The webinar touched on the mechanism and performance of the strategic planning and its tools, in addition to discussing SCFA’s strategic partnerships.

Present at the webinar were Her Excellency Dr. Khawla Al Mulla, Secretary-General, SCFA,Her Excellency Moudhi Al Shamsi, Head of Department of Family Development Centres, Her Excellency SalhaGhabish, Head of the Cultural and Media Office, SCFA, and Her Excellency Iman Rashid Saif, Director, Health Promotion Department.

Also attending were 20 participants from the second line of leaders at the SCFA departments.

Mapping out the strategic orientation

Dr. Khawla Al Mulla said: “The SCFA always seeks to unite the efforts of its institutions and departments and their work mechanisms in order to develop the general policies, rules and regulations, institutional systems, and visions that departments should abide by. Hence the importance of holding this webinar to debate over the strategic orientation of the SCFA and to achieve its goals in terms of ensuring a better future for the family members to play an active role in society, thus guaranteeing their stability and security.”

Al Mulla pointed out that the SCFA is committed to developing plans, programs, and initiatives that would help drive the community development process laid down by His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah.

“The wise directives and visions of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs aim primarily to strengthen the family status and stability, through uniting the efforts of the various institutions and departments concerned with building an integrated work system based on successful experiences and best practices. This would help advance the efforts made to serve the family and to achieve its needs in accordance with today’s requirements and elements,” she noted.

Al Mulla stressed that all the SCFA’s plans are developed to ensure a better future for the family by spreading awareness, providing protection, care and rehabilitation in coordination with the community institutions participating in decision-making and legislation to enable them to play their active role in society and implement quality standards and excellence in performance and giving.

The strategy of the SCFA is based on creating a stable and cohesive family that upholds its identity and culture, in addition to empowering family members to perform their jobs in the community development process.

The SCFA consists of the departments operating in the field of social and cultural development, family protection, care, and rehabilitation. These departments include the Sharjah City for Humanitarian Services, Sharjah Ladies Club, the Department of Family Development Centers,Health Promotion Department, the Cultural and Media Office, and the Child Safety Department.