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Sharjah Book Authority (SBA)’s global cultural campaign ‘If you’re into something, you’re into books’ has made its debut in Egypt, sending a powerful message in the local dialect on Cairo’s streets – there is a book for you no matter who you are, where you are from, or what your interests are. The creative campaign […]

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Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of the UAE Girl Guides Association, has emphasised up on the importance of boosting investments in the nation’s girl scout movement so as to strengthen its foundational role in empowering future generations of Emirati women to shape promising futures; fully equipped with the knowledge and skillsets […]

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