SBA Publishers Club Highlights Key Role Of Technology In Creating A Direct Relationship With The Customer And In Online Marketing
The ‘Publishers Club’, a virtual discussion initiative jointly organised by the Sharjah Book Authority (SBA) and Sharjah Publishing City Free Zone (SPCFZ),has recently held its first session shining light on how publishers can leverage technology driven marketing techniques and social media platforms to drive their businesses. The virtual series is a part of SBA’s ongoing […]
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