The Emirate of Sharjah’s vision to become one of the world’s leading summer destinations and a global hub for family-oriented leisure and tourism received a new boost with the active participation of the local tourism and hospitality industry in the first ever Sharjah Summer Campaign. The initiative aims to position the emirate as an ideal summer destination for local, regional, international markets, in line with its goals to attract 10 million tourists, under the ‘Sharjah Tourism Vision 2021’.

A host of the hotels, restaurants, travel agencies, and leisure and entertainment companies, including Sharjah-based airline Air Arabia, are participating at the summer campaign which was launched for the first time this year by the Sharjah Commerce and Tourism Development Authority (SCTDA). Various tourism-related public and private organizations are providing incentives, rewards, and innovative tourism services, as well as recreational activities and events fit for the summer season.